Our Services

Established and growing B2B companies alike run into the same wall eventually. Their marketing and sales motions stop moving forward together, partner programs underperform, and good strategy never quite turns into results.

  • A Pipeline Acceleration Audit shows you where.

  • A GTM & Growth Strategy Sprint gets you unstuck fast.

  • Fractional Marketing Leadership gives you senior firepower without the overhead.

  • Partner Marketing Strategy makes your channel programs actually perform.

So, where do you want to start?

Pipeline Acceleration Audit

A comprehensive assessment of your current Marketing set-up. We’ll deep dive into your demand generation engine, your marketing programs, and your funnel performance to analyze why it’s not delivering for you.

  • Funnel & conversion analysis (MQL > SQL > Revenue)

  • Marketing program evaluation

  • Campaign & Channel effectiveness review

  • Output: Executive-ready findings your team can act on immediately

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Recommended starting point for most clients. Often the first step before a GTM & Growth Strategy Sprint.

4-6 weeks

GTM & Growth Strategy Sprint

For companies that need to move fast. A complete go-to-market strategy and execution roadmap your team can activate quickly. Built for companies that have outgrown referral-driven GTM and need a marketing leader to define what comes next.

  • Ideal Customer Profile (ICP) definition & segmentation

  • Messaging & positioning

  • GTM channel mix & budget allocation

  • Team responsibilities & resourcing recommendations

  • Output: Fully actionable 90-day execution roadmap

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Strong fit for growth-stage SMB & Series B/C businesses.

6-8 weeks

Fractional Marketing Leadership

Embedded Senior Marketing leadership that becomes fluent in your business quickly, without the full-time cost or lengthy hiring process. I join your executive team and drive strategy, execution, governance and alignment around your objectives.

  • Pipeline planning & performance management

  • Marketing & Sales alignment

  • Team coaching & organizational structure

  • Executive reporting & KPIs

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Highest-value engagement.

3-month minimum

Partner Marketing Strategy

Design or rebuild your partner marketing program. For companies whose partner network is enrolled but underperforming, and where programs exist, but ROI is invisible.

  • Partner segmentation - aligning the partner + message to the right customer

  • Building a repeatable campaign deployment strategy

  • Getting more from your partner enablement programs

  • MDF program design and results tracking

  • ‍Program Guidelines + Terms & Conditions documents

  • Solving the Marketing content puzzle

  • Output: Your newly redesigned program complete with a deployment timeline your team can follow

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Purpose-built for B2B companies with a partner / channel motion.

8-12 weeks

Most consultants offer advice. I’ve built it many times over.‍ Every framework I bring has been pressure-tested at scale, inside real sales cycles, with real quota on the line. That’s not a pitch. That’s the Guidon difference.