Our Services

Established and growing B2B companies alike eventually run into the same challenge. Growth slows, marketing and sales stop moving forward together, priorities compete for attention, and good strategy doesn't consistently turn into results.

Solving those challenges takes more than another marketing program. It takes experience knowing where to look, what to prioritize, and how to turn strategy into action.

Every Guidon engagement starts with the business — its goals, team, resources, customers, and go-to-market model. The solution is built around what that organization actually needs to move forward.

For companies operating through channel partners or targeting SMB markets, Guidon brings another layer of specialized experience.

Much of my career has been spent inside global technology companies, working directly with channel partners and smaller businesses and building strategies focused on SMB markets. That experience brings a practical understanding of partner-led and SMB growth — aligning priorities, creating demand through distributed teams, making limited marketing resources work harder, and connecting marketing activity to measurable pipeline and revenue.

That experience means understanding the business model, recognizing the challenges, and knowing where to start.

So, where do you want to start?

Marketing & Growth Strategy

For businesses that need clarity on what's working, what's not, and where marketing should focus next.

Guidon evaluates your current marketing strategy, programs, demand generation, funnel performance, and go-to-market approach to identify the biggest gaps and opportunities. The result is a clear set of priorities and a practical path forward.

  • Marketing performance & gap assessment

  • Customer, market & ICP definition

  • Positioning & messaging strategy

  • Demand generation & funnel strategy

  • GTM channel & investment priorities

  • Output: Clear marketing priorities and strategic roadmap

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Recommended starting point for most clients. Often the first step before a GTM & Growth Strategy Sprint.

4-6 weeks

Marketing Activation & Execution

For businesses that know where they need to go but need help turning strategy into action.

Guidon helps translate marketing strategy into an executable plan — defining priorities, campaigns, messaging, channels, responsibilities, budgets, and measurements so your team knows what to do next and how success will be measured.

  • Campaign & demand generation planning

  • Content & messaging activation

  • Campaign/channel mix & deployment

  • Budget & resource allocation

  • Team responsibilities & execution cadence

  • KPI, pipeline & performance measurement

  • Output: Prioritized 90-day marketing activation plan

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Strong fit for growth-stage SMB & Series B/C businesses.

6-8 weeks

Fractional Marketing Leadership

Embedded Senior Marketing leadership that becomes fluent in your business quickly, without the full-time cost or lengthy hiring process. I join your executive team and drive strategy, execution, governance and alignment around your objectives.

  • Marketing strategy & priority management

  • Marketing & Sales alignment

  • Team leadership, coaching & organizational structure

  • Budget & resource management

  • Pipeline & performance accountability

  • Executive reporting & KPI’s

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Highest-value engagement.

3-month minimum

Partner & Channel Marketing

For B2B technology companies building, scaling, or improving a partner-led growth motion.

Drawing on nearly two decades of experience working directly with global partner ecosystems, Guidon helps companies build channel marketing programs that partners can execute and businesses can measure.

  • Partner segmentation & prioritization

  • Partner value proposition & messaging

  • Partner demand generation & campaign strategy

  • Partner activation & enablement

  • MDF/co-investment strategy & performance measurement

  • Program governance, guidelines & operating structure

  • Partner pipeline, ROI & performance measurement

  • Output: Partner marketing strategy and activation roadmap

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Purpose-built for B2B companies with a partner / channel motion.

8-12 weeks

Most consultants offer advice. We’ve built it many times over.‍ Every framework we bring has been pressure-tested at scale, inside real sales cycles, with real quota on the line. That’s not a pitch. That’s the Guidon difference.